Rewind: SWEAR Smiley

December 13, 2012 at 7:02 am
SWEAR Smiley lime green

Alright, yes I KNOW they look like clown shoes but how freaking adorable are the lime green ones? See also SWEAR Alternative company profile  

Rewind: SWEAR Alternative

December 12, 2012 at 1:08 am
SWEAR store Russia Smiley Heaven Exterminator

  Established: 1995/6 Ceased production: 2001 Location:  HQ London?  Other stores in Moscow, Tokyo, Hong Kong, Madrid, Melbourne?  According to Solestruck the shoes were originally produced in Portugal. Founders: Jose Neves and Jorge Sampaio The first SWEAR store was opened in 1996 (Covent Garden) by Neves (founder of the SIX showroom, who manages licenses for bStore, Opening Ceremony, and Ksubi) and Jorge Sampaio (brand manager).  At that time the London fashion scene was heavily influenced […]